Commercial Photo, Video, and Creative Direction for Brands
Based in Jacksonville, I help businesses create stronger visual content by connecting strategy, creative direction, photography, and video production. That can mean a brand film, commercial photo assets, an interview, a campaign concept, a script review, or a shoot plan built from existing brand guidelines.
You’ll work directly with the person shaping, shooting, and editing the work. That means fewer handoffs. Clearer judgement. A tighter creative thread. That all combines to mean less creative drift, and more on-brand content.
The goal is not to chase the hype train. The goal is to make visual work that still represents your brand when the trend cycle is over.
Need a shooter, a creative director, or both?
More Than Production
Strategy, script review, brand alignment, interview direction, and production planning.
Commercial Photo and Video Production
Brand films, interviews, product/lifestyle, event coverage, website assets, social cuts.
Creative Direction
Shot planning, tone, pacing, lighting approach, visual consistency, campaign fit.
A lot of weak commercial content does not fail because the footage looks bad. It fails because the idea was vague, the message was thin, the script was not ready, the brand guidelines were ignored, or no one asked where the final piece was supposed to live. That is where I can help before production begins.
A camera can only solve the problems that have already been thought through.
SELECTED WORK
GORUCK
For more than a decade, I helped shape and maintain GORUCK’s visual identity across product launches, endurance events, studio photography, e-commerce assets, social content, email marketing, founder stories, and documentary-style brand storytelling.
My work covered commercial photography, video production, event coverage, launch content, and field production in conditions where light, weather, fatigue, logistics, media safety, and speed all mattered. The goal was to create product and brand content that felt connected to the people actually using the gear, not staged content built around a trend.
JaxCo Furniture
JaxCo Furniture was a Jacksonville furniture brand that needed consistent commercial photography and video content for products, advertisements, website assets, community stories, and ongoing social media publishing.
I worked with the company as a recurring visual content partner, producing monthly photography, brand videos, product explanations, advertising assets, and community-focused content. I also managed the social media posting schedule for roughly a year, using the images we created each month to keep the brand visually active and consistent.
The work created a repeatable content pipeline and a useful archive of brand visuals connected to JaxCo’s products, people, and local business story.
Again Faster
Again Faster was an early foundational client in my commercial fitness work, spanning product photography, video production, workout explainer videos, e-commerce assets, and content for its sister company XTraining.
I created product-focused photo and video, movement library content, workout explanation videos for online event scoring, and commercial media showing equipment in use by real athletes. The work supported product pages, websites, social media, event communication, and ongoing brand marketing.
Reason Magazine
Provided camera operations and support for interview and farm footage of Dean Black.
Mayo Clinic
Acted as a vendor for Media Support Services at Mayo Jax, covering staff lifestyle activities, student events, and interviews using Mayo’s ARRI Amiras.